Top 7 Video Production Trends Every Brand Should Know in 2026
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- January 1, 2026
- Video Production
- video production company, Video Production for Social Media, video production trends, videographer
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Video production is growing rapidly, and many brands are simply copying what they see online. But in 2026, that will no longer work. If you’re doing this, you need to understand that using the same old formats without a clear plan will produce videos that might look nice but won’t actually help your business grow or engage people.
The truth is, not every trend will help your brand. What really matters is finding out which new ideas actually work for what you want to achieve. At Rtist Studio, we know that making good videos isn’t just about following trends, it’s about creating content that your audience will love and that gets you real results. That’s why we created this guide on the top video production trends every brand needs to know. Let’s look at them now.
Top 7 Video Production Trends Shaping 2026
Ultra-Short & Micro Videos (Vertical/Short-form Formats)
Big social media platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat have prompted brands to create 5-30-second vertical video stories. This happened because people have short attention spans, they watch videos on their phones, and platforms prefer short videos. These videos need to grab attention fast, with strong hooks in the first few seconds, and they need to work when you hold your phone upright. Only the brands that can tell a quick, powerful story will get more views and engagement.
AI-Assisted Video Creation & Generative Tools
In 2026, AI-assisted editing, computer-generated visuals, auto-dubbing, and automatic captions have become commonplace and continue to grow in popularity. Tools that use machine learning can now help with colour grading, scene transitions, voiceovers, and even making extra video clips. These tools make everything faster and cheaper. But the real power comes when humans and AI work together, with human creativity leading the way and AI doing the heavy lifting. For example, work that used to take weeks can now be done in just days without losing quality. Brands that use this method can create more content while keeping their videos unique, engaging, and true to their brand.
Interactive & Branching Videos
People no longer just want to watch. They want to interact. This includes videos where viewers can choose what happens next, clickable spots in videos, quizzes built into videos, choose-your-own-adventure styles, and videos where you can shop by clicking on products. These let viewers control their experience. This increases engagement, personalises the experience, and provides brands with better insight into how people respond at each choice point. To make these formats work well, brands need a professional video production company that understands both the creative and technical aspects of creating interactive experiences.
Immersive XR / 360° / Virtual Reality Experiences
As AR/VR equipment becomes more affordable and 5G makes the internet faster, immersive video experiences are becoming more popular. 360-degree videos let you look around, spatial audio makes things feel real, and VR gives you complete immersion. Together, they create engaging and memorable brand experiences that drive product sales. These experiences aren’t just for entertainment anymore, they’re also being used in online shopping (virtual stores), real estate tours, car demonstrations, and events. For brands, this is a great way to bring audiences into your world rather than just show it.
Live & Hybrid Streaming with Real-Time Interaction
Live streaming isn’t new, but in 2026, it’s getting better and bigger. Brands are hosting hybrid events, a mix of in-person and online, so people can join from anywhere in the world. These live broadcasts are now more interactive, featuring live Q&A sessions, polls, on-screen graphics, and virtual hosts. Viewers can comment, react, and participate in real time, making the experience more engaging and authentic. By working with Rtist Studio, brands achieve high-quality production and maximise audience engagement, making live and hybrid streaming a powerful tool for launching products, hosting events, and building strong connections with audiences.
Purpose-Driven & Documentary-Style Storytelling
Today, audiences want brand content that feels honest, authentic, and meaningful. That’s why brands are switching to documentary-style storytelling, which shows behind-the-scenes footage, founder stories, and socially conscious messages. This helps build trust and emotional connection because people relate more to honesty and vulnerability than to fake-looking marketing. By sharing real stories and focusing on purpose, not just products, brands can build trust, stand out from competitors, and create loyal fans who genuinely believe in what they do.
Shoppable & Commerce-Integrated Videos
Online shopping and video production are working together like never before. Shoppable videos let viewers click directly on products in a video and buy them immediately. Platforms like Instagram and YouTube have made this easy, reducing the gap between seeing something and buying it. For brands, this means more sales, better customer experiences, and the ability to turn video content into a direct revenue stream. Brands can create live shopping streams, virtual try-on experiences, or influencer-led product shows to boost engagement and increase purchases. This also provides marketers with valuable insights into which products people prefer, helping them refine their campaigns and achieve better results.
How Rtist Studio Can Help Brands Stay Ahead With Cutting-Edge Video Trends
Now that we understand the major trends coming in 2026, the next step to really stand out is to find the best video production company that can bring these ideas to life with creativity, strategy, and technical skills. That’s where Rtist Studio comes in. We have an expert team that handles everything from creative development and scriptwriting to filming, editing, animation, and post-production.
What makes us different is our ability to turn trends into action. Whether it’s producing short-form social media videos, creating corporate films, setting up event AV with live feeds, or producing promotional brand videos, we do it all. Our focus is on creating immersive visuals with advanced equipment, ensuring your brand stays ahead of major upcoming video trends.
Conclusion
Videos will continue to evolve quickly, so brands need to master the trends we discussed above. If you’re looking for a video production company, Rtist Studio is your best choice for work that engages audiences and delivers results. Reach out to us now to turn your next video into a trend-setting brand asset. Contact us today!
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